Director, AI Visibility and GEO Strategy
Core
Lead client strategy for AI Visibility and Generative Engine Optimization (GEO) engagements, helping enterprise advertisers understand and strengthen their presence in AI-generated experiences.
Role type
Director, AI Visibility & GEO Strategy
Builds
Strategic roadmaps, client-specific AI visibility strategies, and publisher/content investment plans for enterprise advertisers.
Domain
Performance marketing, affiliate industry, AI-driven discovery, and digital commerce.
Deliverable
client delivery
Required skills
Strategic thinking, client leadership, SEO and organic visibility expertise, understanding of publisher/content ecosystems, AI search and recommendation knowledge, data analysis, thought leadership.
Preferred skills
Experience with AI platforms influencing customer discovery, knowledge of emerging AI search trends, ability to translate technical concepts into business recommendations.
Technologies
AI Visibility measurement platforms, commerce intelligence tools, SEO tools, publisher ecosystem platforms.
Responsibilities
Consult with advertisers on AI platform influence on customer behavior; develop client-specific AI Visibility strategies; present strategic recommendations to senior stakeholders; guide clients through organizational changes for AI-powered search; translate visibility data into actionable recommendations for brand representation; partner with activation and media teams to execute investment plans; leverage measurement platforms to identify trends and risks; collaborate with cross-functional teams on visibility optimization.
Seniority
Director, strategic lead with hands-on client advisory