Media Planner
Core
Day-to-day steward of media planning and execution for assigned brands, supporting strategy development and campaign delivery across digital channels.
Role type
Junior media planner (digital)
Builds
Digital media plans, channel strategies, and campaign executions for client brands
Domain
Digital marketing / Media buying
Required skills
Digital media fundamentals, audience segmentation, media tools proficiency, Excel, data analysis, campaign pacing management
Preferred skills
Strategic thinking, client presentation skills, cross-functional collaboration
Technologies
MediaTools/Prisma, MRI, ComScore, Excel
Responsibilities
Assist in developing digital media plans and channel strategies; Support planning and execution across online video, CTV, display, and paid social; Monitor campaign performance and flag delivery issues; Gather and analyze research to support data-driven recommendations; Support development of client-ready materials and plan rationales.
Seniority
Junior, entry-level IC