Head of Data & Analytics
Core
Lead data and analytics capability for an advertising agency, turning first-party data, web, and social analytics into commercial offerings and strategic growth for clients.
Role type
Senior IC data strategy leader (Head of Data & Analytics)
Builds
Commercial analytics offerings, client-specific data strategies, and audience modeling solutions
Domain
Advertising agency / Digital marketing / Data analytics
Deliverable
product features
Required skills
First-party data strategy, CRM analytics, Web analytics (GA4, BigQuery), Audience modeling, SQL, Python, Statistical learning methods, Client pitching, Team leadership
Preferred skills
Paid media measurement, Social listening, Experience in Malaysian market, Advanced degree in quantitative field
Technologies
GA4, BigQuery, Python, SQL
Responsibilities
Set vision and roadmap for data capability, Build and execute client-specific data strategies, Lead audience-first thinking and modeling, Guide advanced web analytics implementation, Productize analytics into commercial offerings, Lead and develop multi-disciplinary team
Seniority
Senior, hands-on IC with team leadership
