Director, AI Visibility and GEO Strategy
Core
Lead client strategy for AI Visibility and Generative Engine Optimization (GEO) engagements, helping enterprise advertisers understand and strengthen their presence in AI-generated experiences.
Role type
Senior IC strategy lead (AI Visibility & GEO)
Builds
Strategic roadmaps, client-specific visibility strategies, and actionable investment plans for publisher and content ecosystems.
Domain
Performance marketing, affiliate industry, AI-driven discovery, and digital commerce
Deliverable
product features
Required skills
Strategic client leadership, SEO fundamentals, publisher ecosystem knowledge, content strategy, data analysis, thought leadership, cross-functional collaboration, mentorship
Preferred skills
Experience with AI search trends, measurement frameworks, commercialization of new services
Technologies
AI Visibility measurement platforms, commerce intelligence tools
Responsibilities
Consult with advertisers on AI platform influence on customer discovery; Develop client-specific AI Visibility strategies; Present strategic recommendations to senior stakeholders; Translate visibility data into actionable recommendations; Partner with activation and media teams to execute investment plans; Mentor junior strategists and establish repeatable processes
Seniority
Senior, hands-on IC with strategic leadership