Media Planning Manager
Core
Lead day-to-day media planning for clients, translating business challenges into cross-channel media plans and recommendations.
Role type
Senior media planning manager (agency)
Builds
Cross-channel media plans and strategic recommendations for client brands
Domain
Marketing & Media Planning
Required skills
Media strategy and planning, cross-channel planning, budget allocation, audience definition, project management, client presentation, team leadership, data analysis, critical thinking
Preferred skills
Test-and-learn methodologies, innovation integration, mentoring junior staff
Technologies
PMX, Spotify (contextual), data analytics tools
Responsibilities
Develop media strategies and translate them into concrete cross-channel media plans; define audiences, touchpoints, budget allocation, and phasing; present and defend media recommendations to clients; manage project timelines and deliverables; guide and develop Media Planning Executives and interns; incorporate campaign performance learnings into future plans.
Seniority
Senior, hands-on IC with team leadership