Manager- Strategy
Core
Strategy professional combining audience understanding, category intelligence, media strategy, and measurement to solve business problems for leading clients.
Role type
Manager-level strategy consultant (marketing effectiveness & MMM)
Builds
Audience-led growth strategies, category/competitive deep dives, and executive-ready presentations for clients
Domain
Marketing, Consumer Insights, Media Measurement
Required skills
audience profiling, category intelligence, media strategy, MMM analysis, ROI analysis, data synthesis, executive storytelling, stakeholder management
Preferred skills
Power BI, Tableau, Excel, marketing analytics frameworks
Technologies
GWI, TGI, YouGov, Comscore, Power BI, Tableau, Excel
Responsibilities
Lead audience profiling and segmentation projects using syndicated data sources. Develop audience, category, and competitive deep dives to uncover growth opportunities. Translate consumer and market insights into actionable business recommendations. Support MMM, ROI, and attribution projects by interpreting analytical outputs. Build insight-led narratives and executive-ready presentations for clients and stakeholders. Partner with strategy, planning, and data teams to solve complex marketing challenges.
Seniority
Manager, hands-on IC with strategic leadership