Senior Manager, Personal Investor Marketing Analytics
Core
Own marketing measurement strategy, quantify impact/ROI, and partner with Data Science to build attribution and response models for client groups.
Role type
Senior Manager, Marketing Analytics
Builds
Marketing measurement frameworks, attribution/response models, and portfolio analytics for client groups
Domain
Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing mix modeling, Multi-arm bandit experiments, full/half factorial design, AI/ML methodologies, budget optimization, strategic partnership management, team leadership, data quality governance
Preferred skills
Graduate degree in quantitative fields, deck writing for senior leadership, entrepreneurial mindset
Technologies
MMM, MTA, forecasting, response curves
Responsibilities
Design and operationalize advanced attribution models; lead a centralized marketing portfolio analytics function; mentor analysts and managers; improve data quality and analytics platforms; influence annual planning and long-term growth strategies
Seniority
Senior Manager, hands-on IC with team leadership