Associate Director
Core
Develop and implement paid social campaign strategies, manage budgets, and lead tactical execution and optimization of social programs for clients.
Role type
Senior IC Associate Director (Paid Social)
Builds
Paid social campaigns (branded and direct response) for client brands
Domain
Digital Marketing / Social Media Advertising
Required skills
Paid social strategy, budget management, team leadership, performance analysis, KPI reporting, new business pitch support, quantitative analysis, critical thinking, presentation skills
Preferred skills
Experience with syndicated research tools, familiarity with third-party ad serving technologies, ability to work under tight deadlines
Responsibilities
Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns; Leverage social best-practices across all social tactics; Ensure all campaign billings are up to date and finance queries are followed up in a timely manner; Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders; Support any new business pitches and related work as required; Responsible for managing and developing social team in day-to-day workflow and career progression