Product Marketing Manager
Core
Drive Go-to-Market (GTM) success by defining product messaging, positioning, and sales enablement materials for digital commerce solutions.
Role type
Product Marketing Manager
Builds
Sales collateral, customer stories, training content, and launch strategies for end-to-end digital commerce platforms.
Domain
Digital Commerce / SaaS
Deliverable
product features
Required skills
B2B product marketing, GTM strategy, competitive analysis, sales enablement, market research, cross-functional collaboration, data-driven storytelling, presentation design
Preferred skills
Video-based storytelling and script writing, video editing
Technologies
Salesforce, CMS, PowerPoint, Google Slides
Responsibilities
Create and execute go-to-market project plans and asset libraries; collaborate on market research and competitive intelligence; manage customer training platforms and content; develop product messaging and positioning strategies; drive GTM launch execution and post-launch optimization; partner with product teams to influence roadmaps and user personas.
Seniority
Mid-level, hands-on IC
