SEO, GEO & AEO Lead
Core
Strategic architect leading enterprise-level SEO, GEO, and AEO across African markets for a global FMCG client, integrating organic search within a PESO framework.
Role type
Senior IC SEO, GEO & AEO Lead
Builds
Integrated search-driven demand strategies and content ecosystems for a global FMCG brand across diverse African markets.
Domain
Digital Marketing / Search Engineering / FMCG / Africa
Required skills
Integrated SEO/GEO/AEO strategy, Technical SEO (JavaScript, schema, Core Web Vitals), International SEO (hreflang, ccTLDs), Entity & Knowledge Graph optimization, Multi-market execution, PESO framework integration, AI SERP feature management, Data analysis & reporting, Stakeholder management
Preferred skills
E-commerce search experience (Jumia, Takealot), African language SEO (Arabic, French, Swahili), Headless CMS SEO, Programmatic SEO at scale
Technologies
Google Search Console, SEMrush, Ahrefs, Screaming Frog, Botify, Lumar, GA4, Looker Studio, Wikidata, Google SGE/AI Overviews, Perplexity, Bing Copilot
Responsibilities
Define and own integrated SEO, GEO, and AEO strategy across African markets; Conduct technical audits and enforce standards across multi-domain environments; Develop strategies for brand content to surface in AI-generated responses; Adapt global strategies for African market nuances (language, mobile-first, infrastructure); Partner with content and paid media teams for PESO integration; Build multi-market performance dashboards and report to C-suite stakeholders.
Seniority
Senior, hands-on IC
