Media Planner
Core
Designing integrated media strategies across digital and traditional channels to translate business objectives into effective communication plans.
Role type
Media Planner
Builds
Integrated media plans and audience strategies
Domain
Marketing / Advertising
Required skills
Cross-channel media planning, Audience segmentation and targeting, Budget allocation and optimization, Media KPIs analysis, Strategic thinking, Planning tools proficiency, Data interpretation, Media buying principles
Preferred skills
Stakeholder communication, Presentation skills, Adaptability to multi-market structures
Technologies
Nielsen, Comscore, DV360
Responsibilities
Develop integrated media plans across digital and offline channels, Define channel roles within the full funnel, Build audience strategies based on data, Allocate and optimize budgets across channels, Translate client business goals into measurable media KPIs, Collaborate with activation teams, Analyze campaign performance and provide recommendations, Ensure consistency and governance across markets, Lead planning presentations, Identify innovation opportunities