Senior Manager, Self Directed Product Marketing
Core
Lead a team of senior product marketers to guide marketing strategy and execution for Vanguard's retail offerings, including brokerage platforms, cash/savings accounts, and retirement solutions.
Role type
Senior Manager, Product Marketing
Builds
Market positioning, value propositions, growth strategies, and go-to-market plans for Personal Wealth products.
Domain
Financial Services / Wealth Management
Deliverable
product features
Required skills
Strategic marketing leadership, multi-year strategy development, team leadership and coaching, business partnership management, audience-centric strategy, marketing analytics, financial acumen, consumer-facing strategy execution.
Preferred skills
Graduate degree in Marketing, experience in investment/wealth management/retail banking.
Technologies
marketing analytics tools
Responsibilities
Create and implement multi-year marketing strategies, act as strategic advisor to business leadership, guide matrixed marketing teams, partner with audience strategy teams, build business and partner relationships, improve marketing analytics capabilities, lead and develop individual contributors.
Seniority
Senior, hands-on IC with team management