Associate Director, Audience Strategy
Core
Strategic lead for audience planning, developing frameworks connecting business objectives, consumer behavior, data, and media investment to drive growth.
Role type
Senior IC audience strategy lead
Builds
Audience segmentation frameworks, growth strategies, and executive-ready insights
Domain
Digital marketing, consumer intelligence, media strategy
Required skills
Audience segmentation, consumer intelligence, market opportunity analysis, first-party data synthesis, behavioral data analysis, executive presentation, cross-functional influence, growth strategy planning, investment prioritization
Preferred skills
Strategic thinking, analytical problem-solving, translating complex data to business recommendations
Technologies
First-party data platforms, syndicated research tools, behavioral data solutions, measurement solutions
Responsibilities
Develop audience segmentation frameworks for clients; Define priority growth audiences and market opportunities; Synthesize multi-source data into strategic recommendations; Quantify audience growth opportunities and addressable market potential; Partner with analytics teams to identify reach and engagement gaps; Present insights to senior client stakeholders.
Seniority
Senior, hands-on IC