Planning Manager
Core
Lead the development of integrated media plans, translating client briefs and business challenges into clear, insight-led strategies across channels for major FMCG brands.
Role type
Media Planning Manager
Builds
Integrated media plans and strategies for FMCG brands
Domain
Media Planning / FMCG
Required skills
Media planning, Media landscape knowledge, FMCG and consumer behaviour understanding, Data and insight analysis, Strategic judgement, AI tool experimentation, Collaboration
Preferred skills
None stated
Technologies
Publicis Groupe data and planning tools, AI tools
Responsibilities
Lead the development of integrated media plans, Own key parts of the client relationship, Bring together audience and media insights, Use data and technology to make planning effective, Explore how AI can improve the planning process, Collaborate across specialist teams
Seniority
Manager