Senior Vice President, Analytics
Core
Lead global media measurement, effectiveness, and intelligence; translate media data into standardized KPIs, ROI inputs, and decision-ready learning for PepsiCo brands.
Role type
Senior Vice President, Analytics (Strategy & Governance)
Builds
Global measurement frameworks, KPI governance, unified data reporting, and brand lift measurement rollouts.
Domain
Marketing Analytics / Media Measurement / Consumer Goods
Deliverable
dashboards & analysis
Required skills
Global media measurement strategy, KPI governance, cross-functional leadership, data governance, ROI modeling, executive communication, risk management, media tech tools, taxonomy design, quality assurance protocols.
Preferred skills
Experience with Kantar Brand Lift, ROIe methodology, global market localization, transformation leadership.
Technologies
Media tech tools, data governance platforms, unified data file systems, brand lift measurement tools.
Responsibilities
Establish global media measurement and KPI governance with PepsiCo; Develop measurement standards and effectiveness reporting across brands; Partner on defining global measurement frameworks for Reach, Resonance, and ROI; Translate measurement requirements into data specifications and QA; Set continuous learning loops for market planning; Support rollout of Kantar Brand Lift Measurement and ROIe input alignment.
Seniority
Senior, Executive Leadership (SVP level)