Senior Data Analyst - CRM
Core
Build strategic and tactical foundations for data-driven marketing efforts, analyzing massive datasets to drive acquisition, retention, and activation for clients.
Role type
Senior IC data analyst (marketing/CRM)
Builds
Measurement plans, performance reports, customer segmentations, and modeling for brand and acquisition campaigns
Domain
Digital marketing, CRM, and customer analytics
Deliverable
dashboards & analysis
Required skills
Statistical learning methods (regression, classification, supervised/unsupervised), SQL, Tableau, Excel (pivot tables, vlookups), customer segmentation, modeling, cross-channel data analysis
Preferred skills
Experience with modern statistical learning methods, fluency in data analysis tools
Technologies
SQL, Tableau, Excel
Responsibilities
Institute frameworks across project and campaign lifecycles including measurement plans and performance reporting; Dive into large datasets to uncover insights and provide recommendations; Connect dots across channels (display, site, search, email, social) for a holistic view; Report and analyze CRM customer and campaign data; Perform customer segmentations and modeling to identify behavior trends; Communicate insights to clients on scheduled deliverables and ad-hoc requests
Seniority
Senior, hands-on IC
