Associate Director, Media Planning
Core
Oversees a media planning team and manages cross-media strategy and planning campaigns for complex or large spend campaigns.
Role type
Senior individual contributor media planning manager
Builds
Strategic communication plans, budget allocations, and audience development for client brands
Domain
Digital marketing and media planning
Deliverable
product features
Required skills
Media planning strategy, team management, deck writing, budget allocation, audience development, client relationship management, strategic proposal development, cross-functional collaboration, project management, data analysis, presentation skills
Preferred skills
Digital media experience, experience with media systems/platforms (Kantar, MOAT, Prisma, ComScore), experience in marketing/advertising/communications/business/sociology/consumer insights
Technologies
Microsoft Office Suite (Excel, PowerPoint), Kantar, MOAT, Prisma, ComScore
Responsibilities
Strategize with internal directors and clients to develop innovative marketing solutions; Interface with clients and partner agencies to build strategic communication plans; Review client deliverables for quality; Own the development of strategic proposals and client-facing POVs; Assume accountability for campaign planning for assigned accounts; Lead knowledge share sessions to optimize campaign performance; Serve as escalation point for teams; Support development of strategic approach and experience design; Responsible for management and development of Associates, Senior Associates, and Supervisors.
Seniority
Senior, hands-on IC with management responsibilities