Performance Specialist
Core
Managing, tracking, and optimizing digital advertising campaigns across multiple platforms to maximize performance and achieve client objectives.
Role type
Performance Specialist (Digital Media Buying & Optimization)
Builds
Strategic media plans and audience targeting for performance media accounts
Domain
Digital Advertising & Performance Marketing
Required skills
Google Ads (Search, Display, Video), Social Media & Mobile Programmatic Buying, Web & App Analytics (GA4, Firebase, AppsFlyer), DV360, CONT, Self-service platforms, Advanced Excel
Preferred skills
Innovation in digital media technologies and strategies
Responsibilities
Develop strategic media and audience plans for clients; Interpret digital reports and performance metrics to generate actionable plans; Monitor budget usage and report on campaign performance; Track investment, billing, and actuals; Propose innovations in digital media and strategies to accelerate client digital maturity
Seniority
Mid-level (3+ years experience)