REGIONAL MEDIA OPERATIONS LEAD
Core
Lead regional media operations, ensuring consistency in processes, standards, and work models across markets while connecting media strategy with execution.
Role type
Senior regional media operations lead
Builds
Standardized regional media operations, governance models, and quality control frameworks
Domain
Digital media, programmatic, and performance marketing
Required skills
Regional media operations leadership, end-to-end digital campaign management, operational governance and process standardization, quality assurance and campaign controls, KPI and performance tracking, dashboard and report construction, digital media ecosystem knowledge, budget and investment management, workflow and playbook design, process automation, generative AI application, risk and incident management, multi-disciplinary team leadership, stakeholder management
Preferred skills
Experience with AI tools for operational analysis and productivity
Technologies
Generative AI, AI-powered learning platforms, data analytics tools
Responsibilities
Lead regional media operations to ensure consistency in processes and standards across markets. Establish and govern regional operational processes for planning, implementation, tracking, and campaign control. Define governance routines, quality controls, and monitoring mechanisms. Coordinate regional and local teams in Media Planning, Activation, Digital Operations, Performance, Programmatic, Data, and Analytics. Monitor compliance with timelines, deliverables, investment, and operational KPIs. Design and maintain processes, playbooks, responsibility matrices, and regional standards. Supervise campaign implementation, trafficking, pacing, optimization, reconciliation, and closure. Ensure quality controls on campaign configuration, taxonomies, nomenclatures, investment, audiences, tracking, and operational documentation. Identify bottlenecks, risks, and efficiency opportunities. Lead automation and continuous improvement initiatives. Promote adoption of new technologies and generative AI tools. Work with Data and Analytics teams to build dashboards and monitoring models. Establish escalation mechanisms for critical incidents and market needs. Support team capability development through training and knowledge transfer. Maintain close relationships with regional and local stakeholders.
Seniority
Senior, hands-on IC with leadership responsibilities
