Senior Planner, Content (CPG Client)
Core
Manage day-to-day execution of content and digital campaigns, including planning, trafficking, reporting, and billing for CPG clients.
Role type
Senior Planner (Content & Digital)
Builds
Integrated content and digital campaigns for consumer brands
Domain
Marketing / Media Planning / CPG
Required skills
Media planning, Digital investment, Campaign execution, Trafficking, Reporting, Analytics, Billing management, RFP evaluation, Vendor negotiation, Insight generation
Preferred skills
Agency experience, Content marketing strategy, Client relationship management, Team training
Technologies
Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Salesforce, Amazon Attribution, Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency
Responsibilities
Plan, implement, and execute integrated campaigns across content and digital; Support supervisor in presenting media recommendations and campaign results to clients; Draw actionable insights from syndicated data and past performance; Manage day-to-day planning, research, trafficking, reporting, analytics, and billing; Draft consideration sets and RFPs; Evaluate vendor proposals; Build media plans and recommendations; Ensure campaign setup execution with QA pre and post launch; Review IMO and build insights for performance optimization; Manage billing process; Negotiate buys, makegoods, and added value; Develop client relationships; Craft POVs to assess media opportunities; Build relationships with marketplace partners; Coordinate and schedule L&L for teams; Train Assistant Planners/Planners.
Seniority
Senior, hands-on IC