Analyst (Media)
Core
Turn complex media data into meaningful insights for a major travel-industry client to shape campaign strategy and improve investment decisions.
Role type
Media Data Analyst
Builds
Campaign performance reports, measurement frameworks, dashboards, and data stories for clients and internal teams.
Domain
Digital Media / Travel Industry
Deliverable
dashboards & analysis
Required skills
Marketing mix modelling, multi-touch attribution, incrementality, Python or R, data extraction and transformation, Excel, Power BI/Tableau/Google Data Studio, media channel knowledge (paid search, social, programmatic, video, CTV)
Preferred skills
AI and machine learning applications in media analytics
Responsibilities
Analyse campaign performance across media platforms; Identify trends and optimisation opportunities; Develop measurement approaches for reporting and test-and-learn; Build dashboards and data stories; Automate data processes; Translate analysis into practical recommendations for media planning and budget allocation; Coordinate testing programmes and maintain data quality.