Influencer Manager
Core
Manage end-to-end influencer campaigns for UK and global brands, from creator sourcing and activation to reporting and learning.
Role type
Influencer Account Manager
Builds
Culturally relevant influencer campaigns and activations for major brands
Domain
Marketing / Influencer Marketing
Deliverable
product features
Required skills
Campaign management, Creator sourcing, Outreach & negotiation, Contract management, Commercial awareness, Stakeholder management, KPI analysis
Preferred skills
Knowledge of creator platforms, UGC trends, Paid amplification
Technologies
Creator platforms, Social media tools
Responsibilities
Lead influencer campaigns from brief to reporting; Manage timelines, budgets, and deliverables; Find and recommend creators; Lead outreach and fee negotiations; Manage contracts and usage rights; Develop creative approaches with strategy teams; Analyze campaign results to identify learning.
Seniority
Mid-level, hands-on IC