Planning & Connections Partner
Core
Lead and elevate media planning across the PepsiCo portfolio by connecting marketing science, data, research, and creative thinking to turn strategy into actionable communications plans.
Role type
Senior IC planning & connections partner
Builds
Connected communications plans and strategies for PepsiCo brands
Domain
FMCG / Consumer Packaged Goods / Marketing
Required skills
connections planning, communications strategy, integrated media planning, marketing science, audience-led planning, consumer insight, data analytics, media planning tools, client relationship management, mentoring, facilitation, storytelling, senior client influencing
Preferred skills
FMCG category experience, large/complex client experience, CPG experience
Technologies
syndicated planning solutions, proprietary planning solutions
Responsibilities
Raise the standard and rigour of communications planning across PepsiCo with decisions grounded in evidence and marketing science. Connect analytics, strategy, media and specialist expertise into one cohesive planning approach. Build strong client and partner relationships while maintaining a deep understanding of business objectives. Translate marketing science, research and emerging industry thinking into useful, practical planning decisions. Raise planning capability across the broader agency through mentoring and knowledge sharing. Translate strategy into detailed, actionable communications plans grounded in marketing science, evidence-based decision-making and consumer insight. Connect thinking across channels and touchpoints rather than treating individual disciplines in isolation.
Seniority
Senior, hands-on IC