Senior Social Media Manager (m/w/d)
Core
Develop and execute the global social media strategy for Schmalz Group, managing organic and paid campaigns across platforms to build brand reputation and drive customer loyalty.
Role type
Senior Social Media Manager (B2B)
Builds
Organic and paid social campaigns, video content, and community engagement for Schmalz Group
Domain
Industrial automation (vacuum technology, ergonomic handling systems)
Deliverable
product features
Required skills
Social media strategy, paid social campaign management, influencer collaboration, community management, brand reputation management, budget coordination, agency management, KPI tracking, ROI optimization, content creation (text, image, video), analytics interpretation
Preferred skills
International B2B experience, storytelling, data-driven optimization, negotiation skills
Technologies
Brandwatch, LinkedIn Campaign Manager, Google Analytics/GA4, Canva, Adobe Creative Suite
Responsibilities
Develop global social media strategy, plan and publish organic posts, coordinate paid campaigns, build influencer partnerships, moderate discussions and manage community, strengthen brand visibility, coordinate budgets and manage agencies, track KPIs and optimize ROI
Seniority
Senior, hands-on IC