Influencer Strategist
Core
Senior strategic role responsible for creator marketing campaigns, developing influencer strategies, and translating client business objectives into actionable plans.
Role type
Senior Influencer Strategist
Builds
Creator marketing campaigns and content frameworks for mass-market clients
Domain
Advertising & Marketing, Creator Economy
Deliverable
client delivery
Required skills
Influencer marketing strategy, Creator ecosystem knowledge, Data analytics, Creative briefing leadership, Client presentation, Strategic planning
Preferred skills
Mass-market client experience
Technologies
Instagram, TikTok, YouTube, Twitch
Responsibilities
Develop influencer marketing strategies including creator archetypes and platform mix; Lead creative briefings for creators; Translate client business objectives into measurable creator marketing strategies; Analyze campaign metrics to optimize strategy; Present strategic recommendations and results to clients and management; Collaborate with regional teams and Influencer Activation Managers.
Seniority
Senior, hands-on IC