Senior Analyst, Data & Platform Solutions
Core
Managing day-to-day Data Management Platform (DMP) operations and activating audience data to inform media strategies for client accounts.
Role type
Senior Analyst, Data & Platform Solutions
Builds
Audience definitions, performance reports, and media deliverables (timelines, POVs, RFPs, presentations) for client campaigns.
Domain
Digital advertising, programmatic media, and audience data management.
Deliverable
dashboards & analysis
Required skills
DMP operations, audience data activation, media strategy integration, performance reporting, media deliverable creation, programmatic media trends knowledge
Preferred skills
Digital media experience, ad technology, ad operations, analytics, statistical analysis, basic accounting/math principles
Technologies
DMP, Programmatic media platforms
Responsibilities
Manage day-to-day DMP operations; Execute on audience data to impact media strategies; Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports; Integrate with the media planning team to make the DMP a central tool for smarter planning; Act as internal resource to demonstrate agency knowledge of data strategies; Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
Seniority
Senior, hands-on IC