Senior Associate, Investment
Core
Execute media planning and buying strategies for Linear TV and Digital Video platforms to drive brand acquisition and objectives.
Role type
Senior Associate, Media Planning & Buying
Builds
Integrated media plans across Linear and Digital Video channels
Domain
Advertising & Marketing
Required skills
Media planning, Media buying, Negotiation, Data analysis, Excel, PowerPoint, Strategic thinking
Preferred skills
Knowledge of OTT/Streaming, Gaming platforms, Emerging media trends
Technologies
Prisma, Mediaocean, MBOX, Nielsen Net Ratings, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science
Responsibilities
Develop and execute integrated media plans across Linear and Digital Video platforms. Negotiate and buy approved media plans across traditional and digital channels. Collaborate with planning teams to ensure synergy between Linear and Digital strategies. Develop success metrics and measurement goals for all programs. Oversee brand allocations and manage Tardiis allocations. Monitor billing discrepancies and ensure schedule accuracy. Review and assist in post-buy analysis for campaigns. Analyze ADU packages and optimize delivery across platforms.
Seniority
Mid-level, hands-on IC