Associate Director, Precision
Core
Lead oversight of digital media campaigns for pharmaceutical clients, managing workflow, strategy, and quality control across programmatic platforms.
Role type
Senior IC account director (digital media)
Builds
Programmatic display and video campaigns for healthcare brands
Domain
Digital media buying + Pharmaceutical advertising
Required skills
Programmatic media buying, Google Marketing Platform, TheTradeDesk, pharmaceutical publisher networks, team leadership, strategic proposal development, campaign performance analysis, process improvement, stakeholder communication
Preferred skills
Generative AI tools (ChatGPT, Midjourney), prompt-based interaction
Technologies
Google Marketing Platform, TheTradeDesk, PulsePoint, DeepIntent, Swoop, Healthline, WebMD
Responsibilities
Direct daily workflow of client campaigns including proposal development, activation, and post-buy recaps; Interface with media strategy teams to build strategic plans; Review client deliverables for quality; Own development and review of strategic proposals; Develop and maintain quality control procedures; Monitor and report on campaign performance; Support training and mentoring of team members
Seniority
Senior, hands-on IC with people management
