Head of Journey Planning
Core
Translates growth strategy into a connected media ecosystem architecture and defines audience activation logic across paid, earned, shared, owned, and commerce touchpoints.
Role type
Senior media planning lead (PESO ecosystem)
Builds
Integrated media plans and channel role frameworks for a global food and beverage client in South Africa
Domain
Media planning / Marketing
Required skills
Communications planning, Audience activation, Channel understanding (ATL, digital, social, commerce), Integration of specialist outputs, Briefing discipline, Budget allocation logic, Measurement thinking
Preferred skills
Leading planning teams, Standards and quality management
Technologies
PESO ecosystem tools, Media planning platforms
Responsibilities
Translate growth strategy into a connected media journey, Define channel roles before detailed planning, Create Specialist Briefing Packs, Integrate vertical channel plans, Define plan-level measurement questions, Own plan-level implications of delivery variance
Seniority
Senior, hands-on IC