Strategic Account Director
Core
Owns the strategic media answer for a global food and beverage client in South Africa, defining growth logic, audience hypotheses, and media principles to solve business problems.
Role type
Senior strategic account director (media strategy)
Builds
Strategic media growth plans and principles for a global food and beverage partner
Domain
Advertising media strategy / Food and beverage industry
Required skills
Strategic thinking, Category understanding, Audience thinking, Data interpretation, Storytelling, Cross-functional leadership, Measurement logic
Preferred skills
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Technologies
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Responsibilities
Interpret client briefs into media growth challenges, define sources of growth (recruit, switch, retain, etc.), define strategic audience hypotheses, establish strategic KPI logic, guide planners and specialists, identify strategic implications from PCA.
Seniority
Senior, hands-on IC