Vice President, Group Director, Engagement Strategy
Core
Lead the strategic vision for a major portfolio of healthcare clients, teams, and growth opportunities, integrating audience intelligence, behavioral data, and emerging technologies to drive client advantage.
Role type
Senior IC Vice President / Group Director (Engagement Strategy)
Builds
Enterprise-level strategic frameworks, future-state engagement ecosystems, and long-term transformation initiatives for major healthcare brands.
Domain
Healthcare marketing, audience strategy, and digital transformation
Required skills
Enterprise strategic leadership, audience intelligence, healthcare fluency, commercial judgment, organizational influence, AI-enabled transformation, talent development, portfolio management
Preferred skills
C-suite advisory experience, integrated business direction, capability shaping, ecosystem design, innovation sponsorship
Technologies
AI platforms, behavioral data tools, audience intelligence systems, CRM, media and social technology stacks
Responsibilities
Set research and intelligence agendas connecting primary research, audience intelligence, and market dynamics to identify growth opportunities. Define overarching strategic architecture for major brands, portfolios, and long-term transformation initiatives. Lead senior-level planning conversations, workshops, and executive presentations as a trusted advisor to C-suite clients. Build, lead, and retain high-performing Engagement Strategy teams while developing senior leaders. Evaluate marketplace, competitive, regulatory, and technology shifts to shape executive decisions and investment priorities.
Seniority
Senior, hands-on IC with strategic leadership and mentorship responsibilities
