SEO & GEO Specialist
Core
Support the execution of organic search and Generative Engine Optimization (GEO) strategies to improve brand visibility across traditional search engines and AI-powered platforms.
Role type
Junior SEO & GEO Specialist
Builds
Organic visibility and brand presence on search engines and AI platforms
Domain
Digital Marketing / Generative AI Search
Required skills
SEO fundamentals, keyword research, semantic search, content optimization, technical SEO, data analysis, CMS management, competitor analysis
Preferred skills
GEO principles, AI-powered search platform knowledge, LLM monitoring tools, omnichannel visibility strategies
Technologies
Google Analytics 4, Google Search Console, Semrush, Ahrefs, Profound, Omnia, Peec AI, LLM Pulse, WordPress, Drupal
Responsibilities
Conduct keyword research, semantic clustering, and search intent analysis; optimize digital content for SEO and GEO; perform technical SEO audits and on-page optimization; track and report KPIs including organic traffic and AI visibility; collaborate with content and media teams on semantic frameworks.
Seniority
Junior, 1-2 years experience