Account Executive, Influencer
Core
Account Executive managing influencer and digital programs for consumer brands to drive business results and consumer action.
Role type
Account Executive (Influencer & Digital)
Builds
Influencer strategies, digital activations, and media programs for consumer brands
Domain
Consumer marketing, Public Relations, Influencer marketing
Deliverable
product features
Required skills
Influencer program execution, Digital campaign management, Client strategy development, Media monitoring, Budget tracking, Cross-functional collaboration
Preferred skills
Traditional PR experience, Social media trends analysis, Vendor relationship management
Technologies
Social media platforms, Digital marketing tools, Media monitoring software
Responsibilities
Implement creative strategic programs for clients, Execute digital and influencer programs, Prepare influencer strategies and briefs, Manage large-scale influencer activations, Conduct media monitoring and reporting, Support client budget tracking and billing
Seniority
Mid-level, hands-on IC