Principal Analyst, Identity Analytics
Core
Senior individual contributor responsible for analytical projects connecting CORE Identity to business value, partnering with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities and guide strategic decisions.
Role type
Principal Analyst, Identity Analytics
Builds
Identity data solutions and strategic recommendations for Epsilon's performance marketing solutions
Domain
Digital marketing, AdTech, identity ecosystems, privacy regulations
Deliverable
production ML models
Required skills
SQL, big data processing, cross-functional leadership, KPI definition, forecasting, critical thinking, data extraction, analytical framework design
Preferred skills
Python, R, ML, AI-enabled workflows, MarTech/AdTech ecosystem knowledge, distributed processing (Spark, Databricks, Hive)
Technologies
SQL, Spark, Databricks, Hive, Python, R
Responsibilities
Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities; Forecast impact of privacy, regulatory, and market changes on identity performance; Define KPIs and analytical approaches connecting identity metrics to commercial value; Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders; Lead cross-functional analytical initiatives, proof-of-concepts, and measurement improvements; Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics
Seniority
Principal, senior individual contributor
