Global Digital Lead
Core
Lead a global Digital Hub for a luxury client, ensuring integrated governance of digital activities across brands and markets.
Role type
Senior IC global digital lead (media strategy & programmatic)
Builds
Integrated digital experiences and programmatic media campaigns for luxury brands
Domain
Digital marketing, programmatic advertising, luxury retail
Required skills
Executive leadership in digital media, data-driven marketing, performance analytics, media strategy, global hub governance, multi-brand programmatic management, cross-functional stakeholder coordination, digital roadmap creation, platform governance standards, test & learn program design, playbook development
Preferred skills
Experience in media agencies or consulting firms, managing distributed international teams, balancing global centralization with local market needs, executive-level digital representation
Technologies
Social media platforms, Demand-Side Platforms (DSP), ad servers, measurement solutions
Responsibilities
Define vision, priorities, operating model, and quality standards for the global Digital Hub; Ensure integrated governance of Paid Social and Programmatic activities; Coordinate collaboration between global hub, local markets, and tech partners; Translate brand objectives into dedicated digital strategies and evolution paths; Transform campaign insights into brand development recommendations; Identify common initiatives and define success criteria; Define excellence standards for planning, setup, optimization, and reporting; Promote test & learn programs to scale effective solutions; Build common playbooks and frameworks to improve activation quality and consistency