Vice President Group Director, Content Strategy
Core
Senior leader of content strategy for a global banking client, turning business and brand needs into relevant content across campaigns, sports partnerships, and innovation projects.
Role type
VP/Group Director, Content Strategy
Builds
Content strategies, frameworks, and plans for major brands and sports partnerships (FIFA, The Masters, ANWA, Marathons)
Domain
Financial Services / Content Strategy
Deliverable
product features
Required skills
Content strategy, audience and customer journey mapping, editorial planning, brand storytelling, client leadership, team mentorship, search/AEO/AI/LLM discoverability
Preferred skills
Financial services experience, complex regulated category experience
Technologies
AI, LLM, Search/AEO
Responsibilities
Lead day-to-day content strategy across campaigns, always-on programs, and sports partnerships; Translate business needs into content strategies and briefs; Connect brand storytelling to financial education and customer needs; Partner with Social, Media, and Creative teams; Lead and develop a team of content strategists
Seniority
VP/Group Director, senior leadership