Media Planner
Core
Plan media strategies and optimize campaigns for healthcare challenger brands, serving consumers and healthcare professionals.
Role type
Media Planner
Builds
Integrated marketing campaigns for healthcare clients
Domain
Healthcare marketing / Digital advertising
Required skills
Media planning across all channels, 3rd party software (DoubleClick, MRI, Nielsen), CPM/CPC/CPA/CPL buying models, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Pharmaceutical client experience, creative suggestions, negotiation skills, multi-tasking
Technologies
DoubleClick, MRI, Nielsen suite, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Plan media strategies across channels, optimize ongoing campaigns, present ideas to gain consensus, implement new processes and workflows
Seniority
Mid-level, hands-on IC