Campaign Manager, Programmatic
Core
Own strategic planning and campaign execution for assigned clients, leveraging Ad Tech to achieve campaign goals.
Role type
mid-level programmatic campaign manager
Builds
programmatic display, online video (OLV), and over-the-top (OTT) campaigns
Domain
digital advertising / media buying
Required skills
programmatic DSP operation, campaign setup and management, optimization, reporting, audience-based buying, remarketing, inventory management, bid guidance, KPI optimization, ad trafficking, creative assignment, tracking setup, targeting, launch QA, media planning, Microsoft Excel, analytical thinking, project management
Preferred skills
experience with The Trade Desk, cross-functional collaboration, coaching and training associates
Technologies
The Trade Desk, DSP, Microsoft Office
Responsibilities
Execute, manage, and optimize programmatic display, OLV, and OTT campaigns through hands-on DSP; Traffic ads and confirm accurate implementation including creative assignments, tracking, and targeting; Troubleshoot pre-production and live campaign issues; Oversee campaign quality assurance (QA) process; Lead and support the coaching, management, and training of Associates; Prepare weekly and monthly audit reports and update billing systems.
Seniority
Mid-level, hands-on IC
