Director, Data & Platform Solutions
Core
Director responsible for activating audience data and managing technology platforms to drive better marketing decisions and media strategies for client accounts.
Role type
Director, Data & Platform Solutions
Builds
Audience data activation and DMP/Programmatic media strategies
Domain
Digital advertising and media technology
Required skills
DMP operations management, audience data activation, media strategy execution, performance reporting, data integration, media planning collaboration, deliverable creation, trend analysis
Preferred skills
Statistical analysis, basic accounting/math principles
Technologies
DMP, Programmatic media
Responsibilities
Manage day-to-day DMP operations, Execute on audience data to impact media strategies, Manage the process of defining audiences to be targeted, Integrate with the media planning team, Support and/or manage writing of media deliverables, Maintain knowledge of current DMP/Programmatic media trends
Seniority
Director, strategic leadership & execution