Programmatic Analyst
Core
Managing and optimizing programmatic media campaigns across multiple DSPs and ad servers to meet advertiser objectives.
Role type
Programmatic Media Specialist (IC)
Builds
Digital advertising campaigns for assigned advertisers
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign management, Campaign optimization, Budget management, Bid management, Ad creative management, Data analysis, Platform setup, Reporting
Preferred skills
Media planning, Media buying, Creative strategy, Ads bidding management
Technologies
DV360, TTD, Verizon, Xandr, Mediamath, Marin, Kenshoo, 4C, IAS, Double Verify, MOAT, Yahoo DSP, Amazon DSP
Responsibilities
Setup programmatic campaigns following agency and advertiser guidelines, Run weekly status calls with internal stakeholders, Monitor campaign health and optimize performance, Manage daily campaign budgets and conversions, Troubleshoot operational issues, Develop best practice documentation
Seniority
Mid-level, hands-on IC