Planner, Strategy
Core
Develop and execute media strategy and plans for clients, including competitive analysis, budgeting, and vendor channel analysis.
Role type
Junior media planner and strategist
Builds
Media plans, budgets, buying specs, and competitive analysis reports for client campaigns
Domain
Digital and cross-channel media planning
Required skills
Media strategy development, competitive analysis, budget preparation, buying spec creation, vendor channel analysis, data interpretation, project management
Preferred skills
Agency experience, cross-channel media knowledge, proprietary software proficiency
Technologies
Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI, Microsoft Suite
Responsibilities
Develop media strategy and recommendations under supervisor guidance, present media plans and provide plan maintenance, maintain stewardship of reports including competitive analysis, prepare flowcharts and budgets for media plan development, issue buying specs and guidelines to buyers, review and verify media buys, meet with vendor community to analyze media channels
Seniority
Junior, individual contributor