Vice President, Operations: Market Enablement, Change & Adoption
Core
Lead the global-to-local deployment and adoption of a new media operating model ('Above Market') for PepsiCo, translating enterprise standards into market playbooks and training.
Role type
VP, Operations: Market Enablement & Change Management
Builds
Global-to-local market engagement models, deployment playbooks, training toolkits, and adoption dashboards.
Domain
Media & Advertising Operations / Global Transformation
Deliverable
product features
Required skills
Global operations leadership, change management, stakeholder engagement, market readiness assessment, program rollout coordination, adoption measurement, cross-organizational coordination.
Preferred skills
Global AOR transitions, integrated media planning workflows, process automation, capability adoption analytics.
Responsibilities
Design coordinated market engagement approach across client and agency teams; Translate approved specialist capability designs into deployment playbooks and training plans; Track actual use of new standards and tools to identify non-adoption reasons; Coordinate market pilots and phased rollouts; Maintain capability deployment calendar and adoption tracker; Create feedback loops to inform global capability improvements.
Seniority
VP, Strategic Leadership