Senior Vice President, Data & Platform Solutions
Core
Senior leader responsible for activating audience data and managing technology platforms to drive better marketing decisions and media strategies for client accounts.
Role type
Senior Vice President, Data & Platform Solutions
Builds
Data management platforms (DMP) and programmatic media strategies
Domain
Digital advertising, media planning, and data analytics
Required skills
DMP operations management, audience data activation, media strategy execution, performance reporting, stakeholder collaboration, project management, statistical analysis, financial acumen
Preferred skills
Digital media experience, ad technology expertise, dynamic creative optimization knowledge
Technologies
DMP, Programmatic, DSP
Responsibilities
Manage day-to-day DMP operations, execute on audience data to impact media strategies, define targeted audiences and share data with partners, integrate with media planning teams, support writing of media deliverables, maintain knowledge of DMP/Programmatic trends
Seniority
Executive (SVP), strategic leadership & hands-on management