Media planner
Core
Develop media plans that deliver on client objectives, ensuring human insights drive business outcomes.
Role type
Media planner
Builds
Strategic and effective media plans across multi-media channels
Domain
Advertising and Media Planning
Required skills
Media planning, budget allocation, campaign optimization, data analysis, negotiation, client presentation, media research, financial tracking
Preferred skills
Marketing strategy, human-product relationship understanding, critical thinking, problem-solving
Technologies
MS Excel, Word, PowerPoint, media systems
Responsibilities
Gather and analyze marketing, client, industry, competitive, and human insight data to determine advertising and media needs; Analyze media alternatives and make multi-media recommendations to best allocate budgets; Maintain campaign quality control and prepare performance documents; Communicate media objectives and executional guidelines to internal teams; Present plans to the client brand group; Maintain relationships with media suppliers and external agency partners; Participate in account status meetings; Assist with billing and financial processes including budget tracking and client invoicing.
Seniority
Junior to Mid-level (1-3 years experience)