Vice President, Investment
Core
Lead digital investment and strategic planning for client accounts in Technology and Financial sectors, managing campaign implementation and vendor relationships.
Role type
Senior IC digital media investment manager
Builds
Digital media campaigns and strategic plans for B2C and B2B clients
Domain
Digital advertising and media buying
Required skills
Digital media buying, strategic planning, vendor management, campaign optimization, data analysis, presentation skills, negotiation, consumer insights, ad serving platform knowledge
Preferred skills
Prisma, DCM, Nielsen, Comscore
Technologies
Medialets, Vindico, DFA, Excel, PowerPoint
Responsibilities
Assist with planning and implementation for client accounts across digital and print; Play a leading role in all aspects of campaign management including vendor liaison and reporting; Train/Support Assistant Planners in billing, reporting, trafficking, analytics and research; Assist in presentation of data, insights and media to clients; Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations; Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client; Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations; Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast; Create dynamic presentations that effectively communicate to our clients; Prepare and deliver buying and or digital trafficking specs and guidelines
Seniority
Senior, hands-on IC