Senior Vice President, Integrated Investment (CPG Client)
Core
Oversees media investment, activation, and portfolio management across all channels for CPG clients, providing strategic leadership and vendor relationship management.
Role type
Senior Vice President, Integrated Investment
Builds
Media investment strategies and portfolio management for CPG brands
Domain
Advertising / Media Buying / CPG
Required skills
Media buying across digital and linear video, Portfolio management, Team leadership, Negotiation, Strategic thinking, Project management, Analytics-driven decision making, Client relationship management
Preferred skills
Alternative buying models expertise, Custom sponsorship implementation, Troubleshooting campaign issues
Technologies
Microsoft Office Suite
Responsibilities
Manage media investment portfolio across digital, linear video, and direct digital channels; Lead KPI tracking and contract compliance; Provide thought leadership on alternative buying models; Maintain client relationships and educate on media investment trends; Negotiate added value inventory and research partnerships.
Seniority
Senior, hands-on IC with leadership responsibilities