Vice President, Planning
Core
Oversees a team to conceive and deliver innovative, well-targeted marketing solutions across all media channels, creating and executing marketing plans while unearthing insights to inform strategy.
Role type
Senior leadership marketing planning executive
Builds
Marketing plans, digital/analytics strategies, and business-building solutions for key accounts
Domain
Digital media, advertising, and marketing communications
Required skills
Digital media strategy, P&L management, team leadership, client relationship management, financial forecasting, cross-functional collaboration, talent development, change management, problem-solving
Preferred skills
Experience with TV, Display, Search, Social, and Mobile media, ability to influence decision-makers, strong presentation skills
Technologies
Digital media platforms, analytics tools, communication software, social media tools
Responsibilities
Expand utilization of digital and analytics strategy capabilities year-over-year; build deep relationships with client decision-makers to foster new business opportunities; manage financial portfolio health and revenue growth for assigned clients; lead talent acquisition, performance management, and succession planning; champion diversity and inclusivity in team culture; participate in new business pitches as required
Seniority
Executive, strategic leadership and team management