Senior Analyst
Core
Analyze and report on the effectiveness of automotive clients' media investments across broadcast, search, social, online display, and mobile channels to drive real optimizations.
Role type
Senior Media Analyst (Automotive)
Builds
Media strategy benchmarks, optimization recommendations, and automated analysis processes for automotive clients.
Domain
Digital advertising and media analytics
Deliverable
dashboards & analysis
Required skills
Advertising data analysis, Data visualization, Google Cloud Platform (GCM, GA360, SA360, BigQuery, Data Studio), Social advertising reporting, Microsoft Excel (pivot tables), Digital media KPIs, Storytelling with data
Preferred skills
MBA or graduate degree in quantitative field, Automotive industry experience
Technologies
Google Cloud Platform, Tableau, Microsoft Excel, Facebook, Twitter, Pinterest
Responsibilities
Perform analysis for advertising across multiple channels; Present key insights and optimization recommendations to internal and external clients; Establish and maintain benchmarks for media strategies; Manage and mentor an analyst on the team
Seniority
Senior, hands-on IC with mentorship duties