Strategic Planner
Core
Strategic liaison for annual planning, program development, and brand stewardship across the integrated marketing mix for a major consumer goods client.
Role type
Strategic Planner
Builds
Annual plans, program developments, and brand stewardship strategies
Domain
Retail marketing and consumer goods
Deliverable
product features
Required skills
Primary and secondary research, qualitative research, ethnography, trend-spotting, strategic modeling, creative brief development, data analysis, presentation skills
Preferred skills
Intuitive skills, ability to inspire creative process, knowledge sharing
Responsibilities
Conduct primary and secondary research to identify consumer and shopper insights; Develop strategic implications and creative briefs; Integrate insights into agency processes; Present findings to internal and client teams; Identify emerging techniques for qualitative and quantitative projects
Seniority
Junior to Mid-level, hands-on IC
