Paid Search Strategist
Core
Strategic lead for Meta Search initiatives in the travel and hospitality sector, focusing on performance management, project coordination, and stakeholder communication rather than hands-on execution.
Role type
Senior Paid Search Strategist
Builds
Strategic oversight and performance optimization for travel and hotel advertising campaigns across Meta Search ecosystem.
Domain
Digital Marketing / Hospitality / Travel
Required skills
Paid search strategy, project management, cross-functional coordination, data analysis, vendor management, troubleshooting, stakeholder communication, AI tool utilization
Preferred skills
Meta Search platforms (Google Hotel Ads, TripAdvisor, Trivago, Kayak, Bing), feed-based marketing, hospitality industry experience, Google Ads/SA360/Microsoft Ads experience
Technologies
Meta Search ecosystem, Google Hotel Ads, TripAdvisor, Trivago, Kayak, Bing, Google Ads, Search Ads 360, Microsoft Ads, AI tools
Responsibilities
Coordinate campaign launches and activations across cross-functional teams and external partners; Monitor campaign performance and identify optimization opportunities; Ensure campaign quality and tracking accuracy; Analyze data trends to provide actionable insights; Partner with third-party vendors and hold them accountable; Support troubleshooting for tracking, feeds, and publisher integrations; Manage timelines and deliverables for multiple stakeholders; Present performance insights to internal teams and clients.
Seniority
Mid-Senior, hands-on IC